Should I Niche My Beauty / Fashion Biz?
I like to think of myself as a Jane of all trades, I can dance, act, write, coach, sing, produce, decorate, twirl batons, and perform cheerleading routines. I'm pretty good at them all BUT when it comes to business I had to hone in on 1 in order to "Be Me For A Living"!
Are you falling in the trap of being a Jane of all trades in your business? Do you feel you can sell to everyone? Do you feel your product / service is for everyone? Finding a niche is one of the best things that you can do for your Beauty / Fashion business & your bank account. In fact, some of the most profitable companies capitalize on niche markets.
If you're struggling to grow your beauty / fashion Biz, you might consider finding a niche!
"Connectivity is the new currency" and your customers / clients are looking for specialized attention in order for them to make a purchase. They want to know you can deliver. If they fall under the niche, it will be easier for them to make a buying decision. Is not that the end result, the goal, the answer to your question, the solution to your problems in business? When you find your niche, you will set yourself apart from the competition and can now cater all of your marketing efforts to a specific target audience.
If you niche yourself you stand a greater chance of obtaining "Supermodel Clients".
If you're resisting this concept here are a few key benefits of having a niche!
You can focus on attending events or joining specific groups that cater to your target market. Think of it like a kid in a candy store.
You can craft clear and concise marketing messages and your "Pretty Pitch" will not run flat. Furthermore, we're bombarded with thousands of marketing messages daily. Imagine what your customer / client sees in a day. When you are clear, you become the solution to their problem. Your message will capture their attention, it will stand out and they will self-select themselves. This is one of the most amazing feelings as a Beauty / Fashion Professional. When you niche your business you increase your chances of customers / clients coming to YOU! How beautiful does that sound?
You can design products / services around your chosen niche that are tailor made to your target audience. They will feel more secure about their purchase. They will be more qualified to purchase from you than someone who appears as a generalist!
Examples of Niches:
Fashion Designer- Specializing in Wedding Gowns
Interior Designer- Specializing in Contemporary Decor
Makeup Artist-Specializing in Fashion / Runway
Hairstylist- Specializing in Color
Food Stylist- Specializing in Deserts
Beauty Writer- Specializing in Makeup Artistry
Fashion Writer- Specializing in Couture / Runway
Fashion Stylist- Specializing in Color
Fashion Model- Specializing in Catalog Work
Broadway Actress- Specializing in Comedy
You can always expand your niche. Marketing 101, you can broad your horizons after you've achieved success in one niche, if you should so desire. Most people are afraid they are limiting their reach. You are never boxed in. As your business evolves, your niche has the option to as well.
It is said that there are a lot of "Riches In Niches"!