The Secret To Successful Podcasting
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If you're planning on podcasting, here are a few tips to help you create a high quality podcasts. They do not cost anything and they are easy to implement so they should be added to your podcast in order to help you create a quality product that people will want to subscribe to.
oHave a script but do not read from it. Listeners can tell both ways: if you are just flying from the seat of your pants, or … all … you … do … is … speak … like … this … all … the … way … through … your … podcast. Both ways can be annoying.
oPut a little bit of music or a related sound at the beginning and end of your podcast. Like parentheses, these just give the listener with audible cues that your podcast is starting and finishing.
oHost a podcast, rather than simply letting it be a sounding board of one person renting on and on. The differences in votes will make for a more enjoyable experience for your listener.
oGive headlines at the beginning of your podcast. Tell listeners to expect to hear "these 3 things: Number one, number two, number three." That way, they can follow along more easily.
oAdd value! Podcasts can be a good way to make money, which we will talk about in detail later, but people will only be drawn to them if they actually add value to their lives. Do not use your podcast as a vehicle to only move product or you will find you only need to make one podcast because no one will listen to any more.
oRemember that podcasting is an audio format. There are many podcasts out there today that are simply recordings of seminars or trade shows or product unveils that require in order to succeed.
oLearn to speak clearly. Either hire a professional to help you or join a group like Toastmasters whose purpose is to help you speak more clearly. There are too many podcasts today who speakers have not tried to improve their ability to be understood, and these podcasts will not be around for very much longer.
oBe excited about your topic!
Whether you are new to podcasting or a veteran this list will help improve your listener's experience.
Niche markets
The secret to successful podcasting, and to the future success of the industry lies in podcasting's ability to service a niche market. Most people can find general information readily available quickly.
What people want is in-depth information, instruction, and entertainment specific to their area of interest. It is easy for them to find a web site that will post all the baseball scores in their favorite division. What they might be looking for however, is information, instruction, and entertainment related to their baseball team, which might not be readily available at the click of a mouse.
People who want to find out more about the industry, do not want to scour the Internet for a couple hours each day looking for analysis and information and top experts. Podcasting brings all of that to them.
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