Internet Marketing – Have We Forgotten The Basics
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Most people think that Internet Marketing is nothing more than joining
affiliate programs, Multi Level Marketing programs, or promoting programs
that scam people out of their money. With the tons of moneymaking
programs you see circulating on the Internet, it looks that many who are in
the Internet Marketing field has forgotten its basic purpose. Hype seems to
be replacing the real purpose of marketing these days.
When it comes to business, the most important word in the phrase Internet
Marketing is the word "Marketing." What is the ONLY reason for creating
marketing literature, a website, business cards, a sales letter, mini-sites,
etc. that talks about your company, your products, your services? To sell
those products and services. To get a prospect to connect with you, so you
can do what is necessary to sell to him what you've got; to get a prospect to
buy what you're selling, or to get a customer to purchase again. There is no
other reason for marketing. NONE.
What most people in Internet Marketing have forgotten is that they're in the
business of selling products and services, pure and simple. Herefore, your
basic purpose as a marketer is to create websites, sales letters, and
marketing literature that will help you reach this objective.
The first thing a potential customer should see when reading your sales
letter and other marketing materials, whether it's a single sales letter
website, a garden-variety business card, or a four-color brochure – is himself,
something about himself, something of use to himself, something that
makes him feel good about his favorite subject – himself. Not something
about you.
You will succeed in reaching your sales objectives, and in selling more
products and services, to the extent that your prospect feels you exist for
him, that you can help him, and that you care for nothing so much as for
him. The extent to which you succeed in achieving this objective is the
which to which you will have the lifestyle, with all its bountiful gifts, that
you desire. Thus, every sales letter, website, envelope, business card, etc.
should be about your potential customer, not about you, your product or
service.
The headline of your sales letter or other marketing materials should be
about your prospect and what he wishes to accomplish. The salutation
should speak to the prospect. The opening line of anything you write should
address the prospect directly, his hopes, fears, desires, aspirations, and
desires. The body copy should pile on benefit after benefit of direct,
compelling interest to the prospect. The offer should be something that
interest the prospect and motivates him to act NOW. For it is this type of
marketing, not how good you or your product is, that produces cash profits.
As an Internet Marketer, you must strive to reach this objective everyday.
That means you must learn how to create copy that produces cash, copy
that sells. You must go back to the basics of providing a real value to your
prospects – back to the real basics of marketing: focusing on the wants,
needs and aspirations of the only people who can provide you with the
lifestyle you desire: your prospects.
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