Five of the Most Closely Guarded MLM Secrets
Are you in a Network Marketing or MLM business? Have you chased away all of your friends and family? Do you no longer get invited to dinner parties or casual events because you've pushed your product or service so much that nobody wants you around anymore? Yes, this is sad. However, it does not have to be that way! Do you cringe at the thought of approaching someone about your business at the grocery store, the mall, the fitness center or even the bank? Are you sick of the hotel meetings, 3-way calls to your up-line and the constant stream of "No's" that have plagued us all? Are you tired of buying lunch for a prospect that really was not interested in what you had to offer in the first place?
If your answer is "Yes," then I can certainly empathize with you. I have been there, done that and bought the shirt. When I first got started in my MLM, I was so excited about the great products and how they can really change lives. I had visions of people lining up by the hundreds to sign up with me; allusions of grandeur to say the least. The dream was a great one, but I tripped and fell flat on my face in the process. I went full speed ahead, you know … telling everyone I knew about how great the products are, how great the compensation plan is, about the science and research that goes into making such great products, and on and on and on. I bought biz opp leads, network marketing leads, and even opened up the phone book and started cold calling. Yikes. I failed to realize that either their eyes had glazed over or that there was dead silence on the other end of the phone. Does any of this sound familiar?
There are 5 components that must exist to generate a 6 figure monthly income in any MLM business, and I will be sharing those with you today.
1. Position Yourself as the Expert
To effectively position yourself you must become the expert. Now, I do not just mean that you need to study your products and comp plan, but you also have to be an expert in understanding your audience. What are their needs, wants and desires? What will motivate them to get involved with your business? What solutions (for their problems) can you provide for them? Who exactly is your target audience? If you're marketing health and wellness, why would you be pitching a 22-year-old college student? Even if he / she did sign up, they'll be dropping in a few short months because they never had an attachment to the product. Look at the largest business builders in your company. They're emotionally attached to the product. They used it and saw results. That's how it should be! Be conscious of who your ideal target market happens to be. This will provide you with a better understanding of how you can best get exposed to them.
2. Expose Your Products and Services to the Masses
Why is it that conference lines for sales calls have really just taken off over the past year or 2? I've used them for years, and more than likely – so has your up-line. Conference lines should be a requirement for any business owner. They're cheap (and sometimes even free). And more importantly, when used correctly, you can get yourself in front of a lot of people that truly have a want, need and desire for your MLM products and services.
3. Stop Being Afraid of the Telephone
If you're looking to grow a business to heights you can not even imagine the phone must be your friend. One of your best friends. The phone does not weigh too much … it can not be all that bad! I remember thinking that I was going to vomit the first several times I got on the phone with a complete stranger. I was so nervous! But, can you imagine speaking with prospects that have already displayed a want and desire for your products every single day? This is a critical element that's required for success. When you have prospects that WANT to speak with you and have already shown an interest in what you have, growing a business becomes child's play (and the nervousness definitely goes away!). However, you should use a script. It is easy to think that you can just talk to people and help them see the benefits of what you are offering. The truth is that without a script you are merely "winging it" and having that something you say will stick. The danger here is rambling on and on and before you know it, you have lost a would-be client or potential distributor. Using a script does not mean that you are not a good marketer. It actually means the exact opposite. All of the top network marketers will tell you they always use a script and that it is critical to long-term success. However, even though you use a script, you should still be personable; a good script will take you through the steps of finding out the prospect's interest level, their willingness to find out more about what you have to offer, and their level of commitment after they've listened to a presentation call.
4. Internet Mastery
The Internet is an explosive tool. It's absolutely incredible, but just like any other tool you have in your garage, you must know how to properly use it. Having a website just is not enough. You need to know what to have on it, where to put what and how to tap into the mind of your prospect. Untilmore, you must know how to get targeted visitors to the website that already want and need what you have. Once this is mastered, this tool becomes so powerful words can not depict how great it is.
5. Master the Written Word
By mastering the written word and using website copy to create salivating messages, you can grow a million dollar business within 12 months. How would you like to enroll associates into your business without ever speaking with them? What if you could write a sales letter from top to bottom that put people into your business whether you were sleeping or golfing? What would it be like to log into your administration area in the morning to see that your business grew by 7 people while you were sleeping? You must learn the skills to get your website working for you 24/7.
In conclusion, by applying these 5 important tips, you will begin the journey to success in your network marketing business.