Everything about life is in stages. If you jump one stage for the other, you will either be called back by failure or remain at that stage far-longer than normal. This applies to marketing. If you must succeed in marketing, you most have to follow these 4 stages carefully.
They are the 4 watchwords in marketing.
(1). WHAT; This reflects to what you want to market / promote, you must know the product well, the advantages and disadvantages, and its functions to be able to convince who you will be marketing it to.
(2). WHOM; This reflects to who you will be marketing / promoting the product to. You must be able to define the type of people who need the products in order not to waste time / resource before getting good response.
(3). HOW; This reflects to how you will be marketing the product. You must be able to come with a method of reaching your defined public. Is it by print, electronic media or internet etc
(4). WHEN; This reflects to the time you will be marketing your product. There is time for everything, and you do not want to try marketing a new Christmas tree on Christmas day, or do you? That's when most families are watching the ones they already bought.
Follow these 4 watchwords strictly and, you will have a clear picture of where you are standing and heading in the market.
This article is written to help educate in the field of marketing and I hope it helps.