Business has always been about getting people to know that you exist and that you can provide a product or service that fills a need. Before a business can take off, consumers need to know what the business provides.
So how do you get the word out? Your business may have the best products or provide the best services but that is no use if people do not know it is there. In this age of the World Wide Web, the possibilities for business marketing have never been so easy.
Every Dick and Jane is connected to everybody else with the ends of their fingers tapping on a key board. That is 91% of internet users habitually using a search engine to find products and services. If you can make your business visible to search engines, the potential of that market and that customer attention is tremendous. Luckily, we have a manual, a SEO book on one of the best strategies for capturing an internet audience.
Every internet business dreams of getting a bit of attention from the majority of potential internet customers. They develop new and innovative ways to increase their visibility on search engines so consumers will see their websites and visit. SEO is a kind of marketing plan. It is important to understand this process inside and out, so it can help you attract paying customers.
There are countless people everyday using the internet to find services and products. And these are services and products your business may be able to meet. For instance, if you are selling an obscure book but can find customers in your location. You are sure to find somebody on the internet far away willing to buy that rare book. It is just a matter of connecting the book supply and book demand. If only your business could get on the top of search engine results, the right customers will find your obscure book, in manner of speaking.
But if your competition gets more visibility on search engine results than you do, they get the customer’s attention first. It could very well be a lost sale. That is because your completion subscribes to the book called Search Engine Optimization. This promotional technique makes it possible for a website to place the highest in search engines. If the customer uses Google or Yahoo!, and your website tops every time they search for your product, literal crowds of people will be flocking to your business.
There is a treasure trove of information available on the internet if you want to learn more about SEO. There are many helpful SEO experts you can meet though blogs and forums who freely give advice on SEO. Like Dan Richmond, professional SEO who will help you out for free. This is a marketing class they don’t teach in business school. Your best teacher is somebody who actually does the work. Dan’s absolutely free SEO guide and E book is called SEO in Practice, the bible for SEO strategies for marketing and promotion on the internet. And yes, it is free.
Dan has eight years in internet experience and will teach you SEO. He wrote this book because he has tried everything and knows what works and what doesn’t. He has made all the mistakes for you so you can avoid them. There is no need to waste your time making feeling in the dark. This SEO in practice book is a practical, result driven endeavour, tested with trial and error.
The book instructions are simple, to the point, and user friendly. You don’t need a degree in internet savvy to read it. Use this secret weapon to climb to the top of the Google ranks. Know what works, use the most efficient SEO techniques, be there before the competition. Know what SEO software to use, how to use it, and were to look. Dan’s SEO book will be the best investment your business has ever made. Actually, the only thing you are investing is the time it takes to read the book. Because the book is free!
The best thing about this book is that you can start from nothing, a complete beginner. No SEO knowledge required. That is what the book will do for you. Dan’s SEO book assumes the reader is a complete beginner. It is not written for tech heads, although tech heads can read the book too and still get a little something. Instructions are step-by-step. Difficult concepts are illustrated and screenshots show exactly what it should look like on the computer.
SEO requires the use of software to get the job done faster, and this book will try to ease you into it. Do not be intimidated. This is new technology and new techniques, but anybody with a computer can learn it. The SEO book will come with a free SEO Certificate. The book is designed as a practice book, to help you learn faster and more effectively. Each section is complete with quizzes. Pass the quizzes and you get a special SEO Certificate. Remember, you don’t learn SEO in school and you can’t get this Certificate just anywhere. Have something to show to your colleagues or post the SEO Certificate on your own website.
When you have finished the SEO book and gotten your certificate, you will be considered a SEO specialist recognized by other SEO professionals who do SEO for a living. Use your new skills to promote the website of your business. Climbing the search engine ranks is a rewarding endeavour that will boost sales on the internet.
So take the first step today. Hit the books, the SEO book. It won’t cost you anything to read SEO in Practice.