Capture and Quot – Drive-By and Quot – Technology Service Leads Using Local Search
Local Search supplies the perfect avenue to attract more people to your technology services business.
All across the World Wide Web, in every city or town, people are searching for a business, product or service specific to their location. This is called "Local Search".
There was a time when it was very hard to find search results that were accurate and reliable for a specific geographic area. Now search engine giants Google, Bing, and Yahoo have adapted to the needs of seekers by returning local results to users.
It is not only important to be found on search engines when potential clients search for your services, but you need to also direct this "drive-by traffic" to your website – your business' location online.
Search engine optimization (SEO) has always been critical to having a business be found online. And now with search growing, it's a vital step to driving high quality traffic to your business.
Here are a few interesting statistics about SEO that every technology services business owner should know:
91% of people use search engines 3 billion plus local searches per month 30% of these contain local identifiers (city, zip, etc.) 73% of all online activity is related to local content 61% of mobile queries have local intent 86% of local search users follow up with a phone call or in-store visit
Local search is exploding and is only going to keep growing as people and technology continue to get "smarter". It is now more important than ever to optimize your content for local search so your business can be found for the products and services in your city.
Assuming you already have a website, there are only 3 steps to remember in order to be successful with local search marketing:
Direct Traffic. There are billions of people searching the internet every day. The traffic is passing by and they'll stop at a website on a search engine that appears to solve their need or want. Optimizing your site for the best search terms will help people in your local target market find you. If you are not optimized for local search terms, then you are losing potential business. SEO, PPC and Local Business Listings all require knowledge and skill to fully optimize. When done properly, you should be listed on the first pages of Google, Bing, and Yahoo and as many local search engines as possible. Think of this as putting up a sign to direct traffic to your site.
Convert Traffic. Using search engines to direct high quality traffic to your site is one thing, but getting people to opt-in to email, purchase your product or sign up for services is another. Converting prospects into paying customers is critical for any strategy to work. Your goal now is to have your prospect perform an action because this new traffic is useless if you can not convert it to a paying customer. By optimizing your site so visitors take a desired action, you can increase your conversion rate. When you increase both your traffic and conversion rate together, sales can increase dramatically.
Analyze & Optimize. Through the use of technology, it is very easy to track your Internet marketing performance. You can easily see exactly how many people visit your website, where they came from, what actions they took and even track which ones became a client or customer. You should always be analyzing this data and adjusting your search optimization accordingly.
If all this looks overwhelming to you, you're not alone. Internet marketing is a rapidly changing world that requires constant attention. You can spend a lot of money and get little or no results from your efforts. The best advice I can give you is to outsource this to a company that can prove they know what they're doing in the technology services industry. Sure, you'll pay a service fee, but if you use the right company it's an investment that you can monitor down to the penny to monitor your return on investment.