Post-Christmas Shopping Rush
After surviving an economic turmoil for the past few years, the country started to regain its momentum; job opportunities began to mushroom while businesses started to flourish, at least for some others who learned how to face the odds of recession.
This situation has made this year’s Christmas season a better holiday to celebrate for most of us. For this season, you will notice more bags of goods as people rush to the malls. Black Friday has been a busy day again for shoppers. This continued till the day after Christmas when people rushed to the mall to get their Christmas cash spent, presents exchanged for better fitting and gift card redeemed.
Many shoppers rushed to the mall to return items and purchase new ones. Some of the signs that holiday season is around the corner include mall congestion and jam-packed parking lot. If you can hardly breathe inside a mall or if you see a lot of cars parked outside; that should tell you that a special event is happening and that people have a lot of time and budget to spend. The mall is a good place to purchase nice things for yourself and for those people you love.
During the holiday season, the cycle of events revolves around shopping and item returns. It has been a trend to see an equal amount of shoppers on and after Christmas day. Considering the nature of gift giving, returns are expected from shoppers as presents are random selection. We seem to continue living the tradition of making surprises out of the gifts that we share with close friends and relatives. Now, this presents an additional work for mall staff as they would have to a lot man power for accommodating returns.
It has been part of brand marketing to offer promotional deals to stay competitive in the mall industry. Mall bargains happen not only during Christmas season but also on special holiday events. With so many bargains, bulk of shoppers can always be expected to swarm the mall. Discount rates range from 25-75% not just on selected items but even on prime goodies such as remote-controlled toys and designer clothes.
The Christmas season happens only once a year. There are some people who have realized this at the beginning of the year hence they worked hard just to save money that they can spend when December comes. While the Christmases after the recession were not as busy as they were before the economic turmoil, you will still feel the desire of people to give presents to their loved ones.
Gift giving will always be part of our culture. Wherever you may be, you will most likely have a dear one in mind that you would like to get some goodies for. Similarly, the malls will always be part of our holiday spending. The shopping rush will always remind us that regardless of how much money we have, we will always remember the true spirit of gift giving; it will always stay with us.