Category: Business

How to Make Marketing Investments Pay Off

Customers are your source of revenue so it makes sense to invest money into attracting, converting and retaining them. But as you plan your efforts, here are a few things to consider to make your customer investments pay off. #1 – Look Beyond Satisfaction Customer satisfaction is certainly an indicator of customer repurchase intentions. Improvements

3 Devious Chiropractic Marketing Lies

I hope you haven’t bought-into or convinced yourself of any of these little devious chiropractic marketing white-lies. Because, one of the two biggest reasons for chiropractic practice failure is lack of chiropractic marketing systems, these small lies you tell yourself can add up to BIG trouble for your chiropractic practice. So, as I cover these

Five Benefits of Good Corporate Image

“Bad publicity is still publicity.” Such statement is one of the most common yet dangerous cliches ever. Isn’t it better to be remembered because of good deeds rather than controversial scandals? The greatest heroes and leaders of histories are immortalized because of their significant contributions. On the other hands, those that have been a scourge