The Real Art of Selling


Selling is a process where some form of business is transacted. In the olden days, there was barter trade, where items of mutual interests were exchanged, but today, selling usually involves monetary units or value.

Not only companies undertake the process of selling; individuals too, and that’s not necessarily involving money. Sometimes, someone can ‘sell’ an idea to another, convincing the second party to take on the idea through logic or benefit expounded such as an investment on an item of worth (as beauty lies in the eyes of the beholder).

Selling is an art – an art of persuasion where one convinces another of some attributes of a product on hand that will add more value to the owner if in possession. Selling becomes a transaction if the receiver of information (‘potential buyer’) accepts what he hears and takes action to make that item in his possession by parting with whatever value he thinks is worthy to have that item or is willing to agree to what the ‘seller’ wants to part with that item. The value is usually determined by both the seller and buyer.

Selling may not be confined to tangible items only as intangible items can be sold, such as ideas, advice, time or opinion.

Usually selling goes together with buying; but one can sell without the other buying. It is liken to fishing where the fish will not take the bait. Sometimes the price is not right to secure the sell and buy transaction; at other times, it is the timing which is not conducive for the sale to happen.

Selling is an important aspect of any business as the viability of a business depends largely on its sales volume. If the organization does not secure enough sales in terms of revenue to cover all its expenses as well as have sufficient cash flow, it is difficult for the business to make progress. Since selling is an art, a rightly skilled person is required to administer the sale correctly to make a transaction or ‘close the deal’; and in today’s competitive economy, it is more crucial than essential to hire the rightly skilled person to sell so that more deals can be closed. A good deal would be one that brings in a higher revenue figure that offers more substance, called ‘profits’, after deducting the expenses. The higher the profits, the better the selling was.

Is selling innate?

Not all people are able to convince another to part with their belongings or to take on something which they may not have a real need of. The art of selling can be learnt depending on the person’s determination and diligence. He can be a good or great salesman if he can learn up the product or service information to convey it to another with passion and gusto; however, much less effort is required if the sales person has an innate ability to understand and appreciate the items up for sale and is able to convince another easily to buy it off him in no time.


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