The Actor As A Product
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An actor is a product as much as anything that is marked on the Internet. If an Internet marketer does not move a certain product, or attract buyers he or she will change strategies. There is tons of advice on the Internet for sale or for free about marketing your product, but not a lot about marketing actors. If the public does not buy a product on the Internet no matter what you do to sell it, then it is a money-loser. If an actor can not generate dollars for the producer he is a money-loser.
If you take a stroll down the list of A Hollywood actors, you will find varying degrees of acting school ability, but soonless these actors are all on Hollywood's A list because they command top dollars and they command top dollars because there is a reasonable expectation that They will put bums in the seats, which is the only thing that matters in Show Business. Acting ability as judged by a drama teacher is far different than the acting ability as judged by the market place. Confusion for the actor happens when he or she buys the whole acting as an interpretative art form. While it absolutely is an interpretative art form, I would suggest that the audience is the true judge about what is good or what is not.
There is a lot of disdain from those in the acting profession for those actors who are making a lot of money and what that really means is that there is a lot of disdain for the audience that pays to see these players. In Canada, there is a whole industry dedicated to supporting non-commercial theater and film. This increases the superior complexity of players who would not draw flies on the open market. Real actors who make fans of the public, are looked down upon because they are popular, which is exactly what happened in Shakespeare's day, when the intellectuals looked down on him for his popular plays.
An actor as product is what humanity demands. It does not demand secret cults of acting that does not meet the demands of the marketplace. An actor should learn to find his lessons in the audience. In a live theater or a movie theater, there are seats reserved for the most important participant in the performance, the most important judge. These seats are reserved for those that will make or break your career; The audience.
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