Category: Business

The Debate Continues: Offline VS Online Marketing

Why does the debate over offline vs online marketing continue? Since the advent of the Internet, business owners, marketing experts and ecommerce gurus have debated the pros and cons of offline vs online marketing. Traditional media outlets argue that print and broadcast media reach a larger audience. Experts in web marketing argue the benefits of

Benefits of Ethnic Marketing: Growth, Untapped Market Segments and Amp – Increased Profitability

The face of Canada has changed dramatically over the last 20 years. So has ethnic marketing. Statistics Canada reports more than 200 ethnicities are now represented in this country. Immigration accounts for more than 50% of our population’s growth, and will more than likely double by 2025. Entrepreneurs should be pitching the product and service

SWOT Analysis of Network Marketing For Business Owners

For business owners who are curious to learn about the distribution method of network marketing, here is a SWOT analysis of the industry. Strengths: For decades business owners have noticed that word-of-mouth advertising is one of the most powerful methods of advertising. Companies who distribute their products in network marketing can experience exponential growth because

7 Skills Needed to Be a Sport Marketing Director

There are many skills needed to be a successful marketing director in the sports world. After referencing some job descriptions and people in the sports industry, the seven skills I found to be most important are: Organizational Skills- Must have strong ability to organize material and personnel while maintaining attention to detail. Written/Oral Communication Skills-

Making a Good Customer Value Proposition Better

Introduction The creators of the Balanced Scorecard, Robert Norton and David Kaplan, view the customer value proposition (“CVP”) as the “heart of strategy”. They very succinctly stated that: “Strategy is based on a differentiated customer value proposition. Satisfying [your] customers is the source of sustainable value creation.” A customer value proposition is an offering that