Category: Business

Business Strategy Fundamentals

Over the years, I have met and worked with literally hundreds of business owners. At one time or another, many of them have written a business plan. But very few of them have a working business strategy. A business plan and a business strategy are two very different tools. A business plan is normally prepared

Marketing in Music – Diversifying

Diversifying has become one of the most important factors with marketing in music online today. In order to become successful in today’s music industry, whether you are a local musician or in an indie band, you have to be able to manage your online presence wisely. One of the first things to consider when you

Is Zero Friction Marketing Really Worth It?

If you've been an Internet marketer for a while or you're just starting out with making money online, one of the products that you may see is Zero Friction Marketing. When there's hype surrounding every product that pops up on the Internet, you've got to ask yourself the question … Is Zero Friction Marketing just

What Exactly Is Social Media Marketing?

"SMM combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others. The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service.

Understanding Small Business Finance

If you are an entrepreneur, then you know that there is always a need for small business finance to keep things going. Being able to get the money that is needed for your business means that you need to make several financial and non-financial considerations. Firstly, before you search for funding for your business, it

Incentive Marketing

Incentive marketing, simply put is a specific plan to get people to do what you want them to do. This could be employees or customers; you offer a reward of some kind for performing certain objectives. When we say incentive marketing however this usually refers to customers or clients. We want them to remain loyal